Matrix was one of the first CRM companies worldwide. Started in the Netherlands it finally grow to the European market leader for Customer Relationship software (OVUM-1998). The company was acquired by Baan Company NV in 1998 with 500 customers, 150 FTE’s and operations in Belgium, Germany, Nordic, UK the Netherlands and Swiss. Hans Scholten was co-founder, shareholder and CEO and is still recognized as one of the founding fathers of the CRM market which is today world’s largest software market.